Turf Magazine Announces Relaunch Plans, Names Green Industry Veterans To Lead Brand

Group C Media, Inc., the new owners of Turf magazine, have announced plans to relaunch the leading publication for landscape professionals. Turf will be reintroduced as a special supplement in the October 2018 issue of Facility Executive magazine, with plans to expand to a standalone quarterly publication in 2019.

In conjunction with the relaunch plans, Ronnie Hall and Dan Ulrich, two green industry veterans, have been named to lead the charge at Turf.

Ronnie Hall, Turf’s new Editor-at-Large, has held various editorial positions in green industry B2B publications over the course of 34 years. He most recently served as Editor-at-Large and Editor-in-Chief of Turf magazine, and has also held editorial positions for Landscape Management, Lawn Care Industry and Athletic Turf.

Ronnie has served on several committees over the years, including the National Association of Landscape Professionals (formerly the Professional Lawn Care Association) and the Sports Turf Managers Association. He’s also served as a board member of the American Society of Business Press Editors, and the Turf & Ornamental Communicators Association, where he was inducted into the Hall of Fame in 2016.

Dan Ulrich, the new Publisher of Turf/LawnSite Network, was most recently Senior Brand Manager for the LawnSite Network. With over a decade of experience in the B2B publishing industry, Dan will be responsible for shaping the print and digital direction of Turf, developing new initiatives, and working with clients on providing cutting-edge marketing solutions.

Prior to his role as Senior Brand Manager for the LawnSite Network, Dan worked for Meister Media, where he served as the Associate Publisher for both the Crop Life and Global Agribusiness Groups. Dan holds a B.A. in Poly Sci from the University of Colorado and earned his MBA at Lake Erie College.

Turf magazineGroup C Media, Inc., owner of Facility Executive and Business Facilities magazines, recently purchased the assets of Turf, TurfDesign Build and Tree Service Hampton Roads Services. These three industry-leading brands will join LawnSite.com and PlowSite.com as part of the LawnSite Network.

Susan Coene, Co-President of Group C Media, Inc. says, “We couldn’t be happier to have Ronnie and Dan join us as we relaunch Turf magazine and expand the LawnSite Network. Their knowledge and expertise of the landscape and snow & ice industries is second-to-none, and we’re confident that our readers and advertisers will benefit greatly from the experience that both Ronnie and Dan will bring.”

About Group C Media, Inc.

For over 40 years, corporate executives have relied on Group C Media Inc.’s leading information brands to achieve business success. Through its print products, online capabilities and face-to-face events, Group C Media, Inc.’s mission is the same — to provide relevant content and connections for its audiences and advertisers. We educate the markets that we serve with quality content that’s created and delivered by a team that possesses a strong combination of industry experience, marketing savvy and operations expertise. Group C Media, Inc.’s portfolio of products provides our audiences with the information they need to do their jobs more effectively.

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